This page has been moved. If you are not redirected automatically please click here

"The future of the online dating market"

As the online dating industry matures, and it becomes increasingly common-place for ordinary people to seek friends and lovers via internet dating sites, we are seeing that the average user is becoming much more discerning. He or she does not want to waste time joining sites that offer little chance of meeting his/her individual specific needs/wants in a friend or partner.

The increasingly sophisticated methodologies used by the better sites (incl. all World Dating Partners sites) to ensure suitable matching (high quality psychological testing, thorough compatibility reviews, more complete personality descriptors) are being universally welcomed as increasing the chances of truly meeting a soul mate; however this likelihood is increased even more if the site selected is dedicated to a particular area of interest, hobby or requirement that is important to the person seeking friendship or love.

Let's take an example. If a man's true hobby is wind-surfing, and his dream would be to find a partner who shares this interest with a passion, he is more likely to find such a person via a site that clearly attracts people who are interested in this or similar pursuits. The newer really successful dating sites are tending to have a focus on a particular market segment, or a niche, and this is made clear by the design/name/appearance of the site, the members they attract, and all their marketing materials. Devoting time and attention to becoming the number one site for a particular market sector, or specific interest/geography, is proven to increase member retention and repeat business ten-fold, in comparison with the more mainstream sites. The only downside to the niche concept is the size of membership that will initially be attracted. (There are only so many wind-surfers out there!)

However here is where the World Dating Partners become truly supportive. Joining the network provides many benefits, as described in detail on other pages of this site, but high amongst these is access to the full member database of all combined partners. The sophistication of the software defining the needs/wants of members means that irrespective of whether an individual actually joined your site directly or any other site in the World Dating Partners, if he/she is an appropriate date/partner for one of your members, it will immediately become apparent and the right level of contact will be actioned automatically.

Creating and linking niche sites to the World Dating Partners network is very simple. Because the system is designed as a dedicated partner programme, with the intent of supporting a universe of specialised dating sites it is very easy to establish, customise or link any number of sites. The process is quick, professional and no cost is involved.

Taking a niche marketing approach to online dating, linked to a dedicated worldwide network such as World Dating Partners, is without doubt, the way of the future because it is less competitive, helps retain members longer, and, critically, is substantially more profitable.