A new agreement signed in December between two leading companies in the online dating industry has created one of the largest dating databases in the world.

Comprising over twenty one million members, the new database is larger than the entire population of Australia and has been created between Relationship Exchange and World Dating Partners.

Under the terms of the agreement, Relationship Exchange, owned by Think Partnership, will move all its partner websites onto World Dating Partners’ technology platform. It will also merge its database of over fourteen million members into World Dating Partners. The joint database will now top twenty one million members and will be available in eleven countries.

World Dating Partners has made a multi-million dollar investment in its IT over several years, which now comprises over thirty servers running Oracle RAC software, an enterprise-class IT system more commonly found in major corporations.

Freed from the constraints of managing its ‘back-office’, Relationship Exchange now plans to accelerate its growth and, according to its President, Brady Whittingham, expects to grow exponentially in the next few years.

He said, “We’ll focus our attention on helping our affiliates grow their businesses, safe in the knowledge that we’ve, together with World Dating Partners, created one of the largest dating databases of its kind in the world, containing the world’s most sophisticated compatibility matching system.”

Robert Fathers said, “This agreement signals our intent to continue expanding our business. We believe we’re firmly established as the number one dating service provider but intend to continue to broaden and deepen our service portfolio. We will be making a number of announcements in the next twelve months that will bear this out.”

This entry was posted on Wednesday, January 30th, 2008 at 5:30 pm and is filed under Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.